You’ll usually find me with a strategy in motion, a clear growth target in sight, and the drive to execute with precision. I believe in showing up fully—every initiative I lead receives 100% of my focus, energy, and follow-through.

As a performance-driven marketing executive with 15+ years of experience, I’ve led growth for B2B, SaaS, and B2C brands, specializing in transforming complexity into clarity and building scalable marketing systems that deliver measurable results. From full-funnel campaign architecture to retention and lifecycle strategy, I scale organizations with discipline, creativity, and most importantly, precision and speed.

My strength lies in connecting audience insight to execution. I translate customer behavior into data-driven strategies, crafting messaging and journeys that build trust and drive measurable action at every stage of the funnel. As both a strategist and an operator, I balance storytelling with KPIs—using data to refine, optimize, and ensure that every initiative delivers business impact.

With deep expertise in marketing operations, I’ve built scalable systems to fuel growth, including lifecycle automation, sales enablement, and team workflows. I’ve led initiatives in both bootstrapped startups and high-growth, venture-backed firms, thriving in fast-paced environments where big ideas demand flawless execution.

Career Highlights:

  • 15+ years leading data-driven marketing strategy, managing $10M+ in annual budgets across B2B, SaaS, and private equity

  • Scaled investor funnel to 80,000+ leads and supported $125M+ in capital raised within 12 months

  • Increased lead generation 135% YoY and improved organic conversions by 200% through full-funnel automation and SEO

  • Delivered 300% organic growth and 35% YoY ROAS gains by building integrated paid + content strategies

  • Built and led marketing teams of 20+, developing leaders and instilling high-performance culture

  • Cut sales timelines by 3% through lifecycle automation and RevOps alignment

  • Proven track record driving pipeline growth across SMB, mid-market, and enterprise portfolios

  • Trusted executive presence — known for turning complex strategies into clarity and measurable outcomes

DISC PROFILE

Highly Composed

Being highly composed, you are likely to:

  • Be confident in your abilities

  • Feel more relaxed than others when confronted with obstacles

  • Be comfortable accepting constructive feedback from others

At work, as someone who is highly composed, you might:

  • Be patient and easy-going with others

  • Approach work in a relaxed and confident manner

  • Be more likely to remain calm under pressure

Driven by Persuasive Work

You might enjoy jobs that involve:

  • Selling products or services

  • Persuading or gaining buy-in from others

  • Focusing on profit and productivity

Look for jobs that allow you to:

  • Close sales and generate revenue

  • Influence others

  • Receive performance-based rewards

Capable Problem Solver

As a capable problem-solver, you are likely to:

  • Be more comfortable solving common problems than others

  • Learn information when provided training or guidance

  • Apply past learning to solve new problems

At work, a capable problem-solver might:

  • Be comfortable performing moderately complex tasks

  • Learn job responsibilities with limited supervision

  • Beneft from a combination of classroom and on-
    the-job training