A Look into Some of My Work

Data- Driven Results

Career Highlights:

🚀 Built Scalable Growth Engines

  • Designed and launched a multi-channel webinar strategy (paid + organic) with full attribution, ROAS tracking, and automated follow-up.

  • Consistently converted 25–35% of attendees into booked sales calls, fueling SQL pipeline.

  • Institutionalized as a monthly lead generation engine that now drives predictable investor acquisition.

📈 Delivered Measurable Business Impact

  • Directed lifecycle and demand generation programs that helped raise $125M in new capital in a single year.

  • Increased qualified leads by 135% and doubled email conversions through automated nurture flows and ABM execution.

  • Built data-led dashboards for CAC, pipeline velocity, and marketing ROI—giving the C-suite full transparency into performance.

🌐 SEO & Organic Growth

  • Scaled SEO from 0 ranking keywords to 100+ top-55 positions, creating a robust inbound funnel.

  • Generated an additional $12M in organic investor capital annually through keyword optimization, content strategy, and technical SEO improvements.

  • Grew YouTube channel from 100 subscribers to 16,000+, transforming it into a key brand awareness and lead generation channel.

🤝 Aligned Marketing to Revenue

  • Partnered cross-functionally with Sales, Product, and RevOps to optimize self-serve and sales-assisted funnels.

  • Shortened sales cycles with integrated campaigns, refined lead handoffs, and personalized nurture sequences.

  • Established attribution frameworks that tied every initiative directly to pipeline and revenue contribution.

👥 Scaled and Led High-Performing Teams

  • Built and managed marketing teams ranging from 2 to 15+ professionals, fostering a culture of accountability, innovation, and measurable excellence.

  • Mentored emerging leaders and implemented career development frameworks to retain top talent.

🎯 Shaped Brand & Market Positioning

  • Crafted narratives and GTM positioning that differentiated products in crowded, competitive markets.

  • Elevated company brand into a market differentiator, aligning messaging across channels while building thought leadership and customer advocacy.

⚡ AI-First Transformation

  • Adopted and implemented AI to reimagine marketing workflows, from automated nurture to predictive engagement scoring.

  • Improved efficiency while unlocking personalization at scale across campaigns and customer journeys.

leadership